A term created by marketers/researchers/morons to describe the collective insights gained from a particular campaign or experiment. It’s not recognized as a real word but seems to be making some serious rounds throughout the business world.
As in… James: So in conclusion, after 90 days we have managed to acquire enough learnings to drive the cost to land one customer down almost 34%, sir.
Richard (Dick): Amazing work, Jimbo. How else can we leverage said learnings to create a value-add for the R&D group in El Paso?
Recently an exec proposed that we “garner some learnings” about a proposed project. I loved it at the time — sounded like something a crusty ol’ prospector would say. “I aim t garner some learnins bout the best crick to pan fer nuggets in th entire Teton hills, an no mistake.” But it’s just flack jargon. sadface.
"I was shot in the head 2 years ago. This is what it like to be shot in the head." via gawker. Posted because of the ensuing reddit comment: “Totally unrelated but this reminds me of when I lived in Nebraska and used to shoot at colorful cars driving by because they seemed gay to me.”
When I graduated from college several years ago, the boilerplate career arc in publishing went a little something like this: pay your dues as an editorial assistant for a couple years, biding your time until you either 1) got promoted and became an associate, or 2) jumped ship to a magazine (or newspaper, or book editing shop) where a better gig opened up. Hang in that new station for a couple years before rinsing and repeating, upwards and onwards. It was an arc that, if you played your cards right, culminated with a six-figure job you’d stick with for the rest of your professional career.
I’m so sorry if the anonymous author of this is someone I know and like and respect but HA HA HA HA HA HA HA HA HA HA HA HA ha ha ha haa ahh ha. Ah hah.
A boy of about nine in gray t-shirt and black swim trunks, wet from the pool. Green baseball cap. Walking across the wide empty lawn, up from the pond, bright Sunday morning, alone. No one else in sight. Holding a fishing net with a struggling turtle. “Hell no,” hisses the boy. “Hell no.” He dumps the turtle into a red plastic bucket, circles the pond, walks carefully onto the miniature pier. Gets down on his hands and knees, dips the bucket just below the waterline. Holds a hand over the bucket’s mouth to keep the turtle trapped while pondwater seeps over the brim. The boy hauls up the bucket, gets up, sits down on a child size bench on the pier, sets the bucket beside him. He stares off into space, idly slashing the air with his fishing net, sometimes glancing down at the bucket and speaking to it. “Shut up,” says the boy, then more loudly, “Fuck you!” The parents walk up and the boy shows them the turtle. “Oh,” says the mother. “Oh, he’s beautiful.”
I’m Foster, an assistant editor here at BlackBook, where I work on our guides, our magazine, and our website. For the last few months, the BlackBook Tumblr’s been a shameful little robot puking RSS links all over your dashboard. No more!
In addition to feeding some - but not all! - of the BlackBook blog’s content on here, we’re going to be highlight some of our favorite stuff from accross the web, and especially on Tumblr. If you’ve got something we should look at - like, say, your Tumblr - hit me up at [foster] at [bbook] dot [com].